Paul Shik Lee, Jr.
Market Research and Data Analytics Leader
Delivering Understanding for Success
Success is built on understanding your customers.
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Both from a "big picture" perspective ...
Looking down onto Scottsdale from Thompson Peak. (33.644195, -111.81235). October 14, 2012. Photo: Paul Shik Lee, Jr.

... and at ground level, on the path they travel.
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Autumn foliage on Secret Canyon Trail, Sedona. (34.949493, -111.824686). October 20, 2012. Photo: Paul Shik Lee, Jr.
 
Enlightened applications of market research and data analytics can provide insight into your customers' psyches for maximum impact.
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