Paul Shik Lee, Jr.
Market Research and Data Analytics Leader
Delivering Understanding for Success
Success is built on understanding your customers.
Both from a "big picture" perspective ...
Looking down onto Scottsdale from Thompson Peak.
. October 14, 2012. Photo: Paul Shik Lee, Jr.
... and at ground level, on the path they travel.
Autumn foliage on Secret Canyon Trail, Sedona.
. October 20, 2012. Photo: Paul Shik Lee, Jr.
Enlightened applications of market research and data analytics can provide insight into your customers' psyches for maximum impact.